I don't buy into this whole "organic" thing. I buy whatever is cheaper and/or better. Those two requirements are best filled by local farmers. The produce is normal and the strawberries are not designed to be drop-kicked and still edible. They know they need to provide value. The food isn't shipped half way across the world with polluting engines, it's delivered by someone driving a few miles at most. If the food is "organic", that's great, otherwise, it's enough to know that the purchase price benefits someone in the community, someone I could run into at the library, someone I could keep buying fresh food from.